Question: Accent Athletics’ new ad says "Last chance for deep discounts!" Based on Amazon sponsored ads policies, would this ad be approved?
- Yes
- No
- Yes, in certain regions
Explanation
Amazon Ads policies do not allow ad copy that uses exaggerated urgency or pressure-based promotional language. The phrase creates urgency around discounts rather than giving shoppers a clear and neutral offer. Sponsored ads copy must be accurate, professional, and suitable for the shopping experience. Promotional messaging must avoid language that could pressure shoppers or misrepresent the offer.
Why the other options are incorrect
Yes is incorrect because the ad uses urgency-based discount language that does not meet sponsored ads copy policy.
Yes, in certain regions is incorrect because the policy issue is the wording itself, not the advertising region.
Source for verification
https://advertising.amazon.com/resources/ad-policy/en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.