Question: Over what timeframe is a lifetime budget for Sponsored Brands calculated?
- A one month period from the start date set during campaign creation
- A one year period from the start date set during campaign creation
- A start and end date set in the campaign during campaign creation
Explanation
A lifetime budget is calculated across the full campaign period set during Sponsored Brands campaign creation. This budget type requires a defined start date and end date so Amazon Ads can pace spend over that selected timeframe. It is useful for campaigns tied to a fixed promotion, launch, or seasonal window. Unlike a daily budget, it does not support an open-ended always-on campaign structure.
Why the other options are incorrect
One month period is incorrect because a lifetime budget is not automatically limited to one month from the start date.
One year period is incorrect because a lifetime budget is not automatically calculated across a one-year period.
Source for verification
https://advertising.amazon.com/help/GTGPQGUXNCTHE2DS
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.