If you email contacts who’ve unsubscribed or marked your mail as spam, which of the following is true?

Question: If you email contacts who’ve unsubscribed or marked your mail as spam, which of the following is true?

• Your opens may become less reliable as AI is used by contacts to engage with you.
• Your sender reputation increases, but your deliverability is negatively impacted.
• Your sender reputation is damaged, which can negatively impact your deliverability.
• Your opens may increase, but your click-through rates will be minimal.

Explanation

HubSpot treats unsubscribes and spam reports as negative email engagement signals. Sending to contacts who have opted out or complained can harm sender reputation. A weaker reputation can reduce the likelihood that future marketing emails reach the inbox. HubSpot suppresses these contacts from marketing email sends to protect deliverability.

Why the other options are incorrect

AI opens is incorrect because the main issue is negative consent and complaint behavior, not AI-driven open tracking.

Reputation increases is incorrect because sending to unsubscribed contacts or spam reporters does not improve sender reputation.

Opens and clicks is incorrect because the primary risk is deliverability damage from poor sender reputation.

Source for verification

https://knowledge.hubspot.com/marketing-email/marketing-email-send-was-stopped

https://knowledge.hubspot.com/marketing-email/monitor-your-email-sending-reputation-with-the-email-health-tool

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