Question: If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?
- Firebase
- Search Ads 360
- Search Console
- Google Ads
Explanation
Search Console integration lets Google Analytics show organic Google Search performance data alongside Analytics behavior data. This connection provides access to search-related dimensions such as queries and Google organic search traffic. The integration helps connect how users discover the site in Google Search with what they do after arriving. It is the appropriate Google product for analyzing unpaid search visibility and query performance.
Why the other options are incorrect
Search Ads 360 is used for search advertising campaign management, not unpaid search query reporting.
Google Ads provides paid advertising data, not organic Google Search query data.
Firebase supports app measurement and app development workflows, not website organic search query reporting.
Source for verification
https://support.google.com/analytics/answer/13086234
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Analytics Certification" page.