Question: If you were running a guest house, how could you use analytics to measure traffic coming to your website from organic search results? In other words, what can you learn from analytics reports? Select the 3 correct answers, then submit.
- How traffic is trending over time.
- How relevant the content is for keywords.
- Which search engines visitors use.
- How many visitors are using mobile devices.
Explanation
Google Analytics can show whether organic search traffic is rising or falling over time by using report trends and date-range comparisons. It can also show where that traffic comes from through source dimensions in the Traffic acquisition report, including which search engine sent the visit. Google Analytics includes Device category, so it can reveal how many visitors from organic search are using mobile devices, tablets, or desktop. These are useful performance and audience insights, while keyword relevance is not the main insight provided by standard analytics reports alone. Google Help+2Google Help+2
Why the other options are incorrect
How relevant the content is for keywords This is not a direct standard Google Analytics insight for organic-search measurement; analytics shows traffic, source, and device data more directly than keyword-content relevance. Google Help+1
Source for verification
https://support.google.com/analytics/answer/12923437
https://support.google.com/analytics/table/13948007
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Fundamentals of Digital Marketing" page.