Question: If your customer's business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?
- Budget bid strategies for conversions
- Target return on ad spend (tROAS)
- Budget bid strategies for clicks
- Target cost-per-acquisition (tCPA)
Explanation
Budget bid strategies for conversions are designed to maximize conversion volume while spending within a defined target budget. In Search Ads 360, the Maximize conversions budget strategy automatically manages bids and budgets to help generate the most conversions possible. This matches an objective focused on conversion growth at a specific spend level. It differs from target-based portfolio strategies because the spend amount is the controlling constraint.
Why the other options are incorrect
Target cost-per-acquisition (tCPA) optimizes toward a target average cost per action, not a fixed target spend.
Budget bid strategies for clicks focus on maximizing clicks within a spend target, not conversions.
Target return on ad spend (tROAS) optimizes conversion value against a return target, not total conversions at a specific spend.
Source for verification
https://support.google.com/sa360/answer/13384420?hl=en
https://support.google.com/sa360/answer/9309231?hl=en
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