Question: If your goal was to drive as many sales of a newly launched product as possible within your current daily campaign budget, which Smart Bidding strategy should you use to reach that goal?
- Maximize conversions could help reach the goal.
- Maximize impression share could help reach the goal.
- Target CPA could help reach the goal.
- Target ROAS could help reach the goal.
Explanation
Maximize conversions is designed to get the highest possible number of conversions while spending the campaign’s daily budget. It fits a newly launched product when the priority is sales volume rather than a specific efficiency target. Google Ads also classifies it as a Smart Bidding strategy that uses auction-time bidding to tailor bids for each auction. That makes it the most direct option when the goal is to generate as many sales as possible within the available daily budget. Google Help+2Google Help+2
Why the other options are incorrect
Maximize impression share focuses on visibility in search results, not on maximizing conversions or sales volume. Google Help
Target CPA is used when there is a specific average cost-per-action goal, which adds an efficiency target instead of fully prioritizing the highest number of sales. Google Help+1
Target ROAS is built to optimize for conversion value relative to spend, which fits return goals rather than pure conversion volume. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/7381968?hl=en
https://support.google.com/google-ads/answer/2472725?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.