If you’re a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?

Here is the answer of the question: If you’re a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?

• Google Analytics 4 properties
• Universal Analytics properties
• Google Optimize
• Google Marketing Platform

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