Question: If you're a business owner who wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?
- Use Google Analytics 4 properties.
- Use Universal Analytics properties.
- Use Google Marketing Platform.
- Use Firebase.
Explanation
Google Analytics 4 properties are designed to measure user interactions across websites and apps in one property. They use an event-based data model that supports consistent reporting across web, iOS, and Android data streams. This setup helps analyze acquisition and user journeys across platforms without separating web and app behavior into different legacy structures. Cross-platform reporting is a core purpose of Google Analytics 4.
Why the other options are incorrect
Universal Analytics properties use the older measurement model and are not the current cross-platform Analytics property type.
Google Marketing Platform is a broader product suite, not the Analytics property type used for web and app measurement.
Firebase supports app measurement, but it does not replace a Google Analytics 4 property for combined website and app insights.
Source for verification
https://support.google.com/analytics/answer/10089681
https://support.google.com/analytics/answer/9322688
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Analytics Certification" page.