Question: If you’re trying to improve customer lifetime value, which phase should you focus on in your marketing flywheel?
- Attract
- Engage
- Delight
- Consideration
Explanation
The delight phase focuses on supporting customers after purchase so they continue receiving value. Customer lifetime value increases when customers stay longer, buy again, and become promoters. In the flywheel, delighted customers reduce friction and create momentum through retention and advocacy. This phase is most directly tied to loyalty, satisfaction, and long-term customer growth.
Why the other options are incorrect
Attract focuses on bringing new people to the business, not increasing value from existing customers.
Engage focuses on building relationships before and during the buying process.
Consideration is part of the buyer’s journey, not a phase of the HubSpot flywheel.
Source for verification
https://www.hubspot.com/flywheel
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