In advertising, direct buying is the only way to reach the right audience. True or false?

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Here is the answer of the question: In advertising, direct buying is the only way to reach the right audience. True or false?

  • True: Direct buying uses cookie technology and third-party data to reach users interested in the ads.
  • True: Direct buying eliminates manual processes and negotiations typical of advertising for a more efficient process.
  • False: Programmatic buying allows advertisers to combine technology and audience data to reach the right users.
  • False: Direct buying does not allow segmentation.

The above question is related to “Certification in Programmatic: Audience Deals Exam“. You can find all the updated questions and answers related to to “Certification in Programmatic: Audience Deals Exam” on the “Certification in Programmatic: Audience Deals Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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