Certification in Programmatic: Audience Deals

Question: Which of the following statements about programmatic advertising is correct? Most publishers make their inventory available to market it […]

Question: What is “automated buying” in programmatic advertising? It is the advertisers’ possibility of accessing a limited inventory (advertising spaces)

Question: Which of the following characteristics describe programmatic advertising? It uses processes available through technological platforms and it takes advantage

Question: In advertising, direct buying is the only way to reach the right audience. True or false? True: Direct buying

Question: Which of the following options correctly represents the selling and buying process in a programmatic environment? Through an SSP/Exchange

Question: Through which platform can a brand or agency manage its programmatic campaigns? An SSP/Exchange. A DSP. A DMP. None

Question: What is a DMP? It is a platform that allows advertisers and agencies to automate the purchase of ads,

Question: What does brand safety mean in programmatic advertising? It is the agencies’ action seeking that the clicks and impressions

Question: What is Audience Deals? It is Mercado Libre’s programmatic solution that allows brands and agencies to reach users within

Question: Which of the following are benefits of Audience Deals? Impact Mercado Libre’s audiences in premium inventories outside the platform.

Question: What sets Audience Deals apart from other programmatic solutions? Select 2 Correct Responses It allows you to reach qualified

Question: What kind of data does Audience Deals use to create more effective campaigns? Mercado Libre’s first-party data, that is,