What does brand safety mean in programmatic advertising?

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Here is the answer of the question: What does brand safety mean in programmatic advertising?

  • It is the agencies’ action seeking that the clicks and impressions of their ads come from real users and not from bots.
  • It means that the ads appear on safe sites that will not damage your reputation or pose a danger to your image.
  • It means that brands and agencies better understand how their advertising investment is distributed in order to make better decisions.
  • All are correct.

The above question is related to “Certification in Programmatic: Audience Deals Exam“. You can find all the updated questions and answers related to to “Certification in Programmatic: Audience Deals Exam” on the “Certification in Programmatic: Audience Deals Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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