What is a DMP?

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Here is the answer of the question: What is a DMP?

  • It is a platform that allows advertisers and agencies to automate the purchase of ads, assesses their individual features, and makes an offer.
  • It is a platform that stores and manages all kinds of data and transforms it into useful information to segment advertising campaigns.
  • It is a platform that allows publishers to automatically sell ad impressions, maximizing the prices they can charge for them.

The above question is related to “Certification in Programmatic: Audience Deals Exam“. You can find all the updated questions and answers related to to “Certification in Programmatic: Audience Deals Exam” on the “Certification in Programmatic: Audience Deals Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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