Question: In HubSpot, you can exclude unengaged contacts. What best describes an unengaged contact?
- A contact who has opened 11 emails but clicked on less than 2.
- A contact who’s never engaged with your emails before and hasn’t opened your last 5 emails.
- A contact who has opened the last 5 emails but has not clicked on anything.
- A contact who’s never engaged with your emails before and hasn’t opened your last 11 emails.
Explanation
HubSpot uses graymail suppression to avoid sending marketing emails to contacts who are unlikely to engage. A contact who has never engaged is considered unengaged after not opening the last 11 marketing emails sent to them. Engagement is based on an open or click in a marketing email. This suppression helps protect email performance and sender reputation.
Why the other options are incorrect
Opened 11 emails is incorrect because opened emails count as engagement.
Last 5 emails is incorrect because HubSpot’s threshold for contacts who have never engaged is 11 emails.
Opened the last 5 emails is incorrect because recent opens show engagement, even without clicks.
Source for verification
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Email Marketing Software" page.