Question: In what Display & Video 360 scenario does it make sense to use inventory packages?
- A shoe company is launching a new basketball shoe and wants to execute non-guaranteed ad opportunities with a mix of sports publishers.
- A beverage company is launching a new tea they hope will be their best-selling product. They created a custom ad unit they want to put on the homepage of a few top wellness websites.
- For a new movie release, a movie production company wants to reach as many potential viewers as possible while maintaining a fixed CPM.
- A computer company knows about possible shipment delays next quarter. They want to negotiate an ad deal with one publisher but be able to walk away if the new laptop model doesn't ship on time.
Explanation
Packages in Display & Video 360 are collections of non-guaranteed inventory assembled by sellers. They can include inventory from multiple publishers and are discovered through Marketplace. This makes them useful when a campaign needs flexible access to a themed set of publisher inventory without guaranteed delivery. They serve as open auction inventory, so they fit non-guaranteed opportunities rather than reserved impression commitments.
Why the other options are incorrect
New movie release is incorrect because fixed CPM reach at scale does not specifically require seller-curated non-guaranteed packages.
Custom homepage ad unit is incorrect because a custom unit on selected premium sites is better suited to a direct negotiated deal.
One-publisher flexible deal is incorrect because inventory packages are commonly used for collections of inventory, not a single negotiated publisher relationship.
Source for verification
https://support.google.com/displayvideo/answer/10490174
https://support.google.com/displayvideo/answer/3289702
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