In what order should the steps to conduct a marketing experiment be completed?

  • Make a hypothesis, collect research, choose measurement metrics, create and execute the experiment, analyze the results
  • Choose measurement metrics, collect research, make a hypothesis, create and execute the experiment, analyze the results
  • Analyze the results, make a hypothesis, choose measurement metrics, create and execute the experiment, collect research
  • Collect research, choose measurement metrics, make a hypothesis, analyze the results, create and execute the experiment
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