Question: In what two ways can Performance Max help you? Select 2 Correct Responses
- It can help you gain more control over when and where your ad is shown, with bid adjustments that can be set at the campaign and ad group level
- It can help you multiply conversions across Google Ads inventory through the power of Google Al.
- It can help ensure your bids are used when your ads are shown on websites
- It can help you find untapped growth opportunities from new search queries and channels to deliver better results.
Explanation
Performance Max uses Google AI to optimize across Google Ads inventory from a single campaign, which helps increase conversions and value beyond a single channel. It is also designed to find new opportunities across both queries and channels, which supports additional growth that may not be captured through a narrower campaign setup. Google Ads describes Performance Max as a goal-based campaign type that optimizes in real time against specified conversion goals. Those capabilities make it useful for expanding results and uncovering untapped demand. Google Help+2Google Help+2
Why the other options are incorrect
A) More manual control with bid adjustments is not a defining benefit of Performance Max, because it relies on automation rather than campaign- and ad group-level bid adjustment control. Google Help+1
C) Topic-targeting style bid control is not how Performance Max operates, because it automatically allocates bids and budget across channels based on performance goals. Google Help+1
Source for verification
About Performance Max campaigns: Google Help
Choose the right campaign type: Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.