Question: In which two ways is Performance Max useful? Choose two.
- When you need to find untapped growth opportunities.
- When you need to multiply conversions across Google Ads inventory.
- When you need to gain more control over when and where your ad is shown, with bid adjustments that can be set at the campaign and ad group level.
- When you need to ensure your bids are used when your ads show on websites related to a particular topic for which custom bids have been enabled with topic targeting.
Explanation
Performance Max is useful when the goal is to drive more conversions and value across all Google Ads inventory from a single campaign. It uses Google AI to optimize in real time across channels, which helps uncover additional opportunities that may not be reached through a more limited campaign setup. Google Ads also states that Performance Max can find relevant users beyond the audiences and placements an advertiser would manually define. That is why it supports both broader growth discovery and stronger conversion expansion across Google inventory. Google Help+2Google Help+2
Why the other options are incorrect
More control over when and where ads show This is incorrect because Performance Max relies on automation and does not center on manual bid adjustments at the campaign and ad group level. Google Help+1
Topic targeting with custom bids This is incorrect because topic targeting and custom bid control are not defining uses of Performance Max, which optimizes automatically across channels toward conversion goals. Google Help+1
Source for verification
About Performance Max campaigns: Google Help
Choose the right campaign type: Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.