Is it advisable to micro-segment audiences?

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Here is the answer of the question: Is it advisable to micro-segment audiences?

  • It is highly recommended. You have to aim at conquering “niches” as long as it is commercially convenient.
  • It is not recommended. You must strike a balance between the power of segmentation and being careful not to significantly reduce the potential reach of the campaign.
  • It makes no difference. When investing in advertising media, sales opportunities exist regardless of how much audiences are segmented.
  • All are incorrect.

The above question is related to “Certification in Programmatic: Audience Deals Exam“. You can find all the updated questions and answers related to to “Certification in Programmatic: Audience Deals Exam” on the “Certification in Programmatic: Audience Deals Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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