James is a marketer at PopWeb, a user-focused organization. James has been given advice to establish a relationship with the development team at PopWeb. Why is it important for a user-focused organization such as PopWeb, for marketers to establish relationships with developers?

  • To build morale within the organization and, in turn, promote a supportive work environment
  • To encourage developers to implement marketing related changes quicker than usual
  • To understand the constraints that limits developers when they’re building a site or app
  • To gain assistance from the developers when it comes to creating content on Google Ads
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