Question: Jo wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she has limited time and budget. What actions could Jo take for each of these findings? Select each box and choose the correct option, then submit.
- Customers access the shop a lot on mobile. - Introduce responsive design.
- There are lots of website visits but no one is buying the products. - Add customer reviews.
- Repeat customers add products to their cart but are not checking out. - Create registration for customer accounts.
Explanation
A mobile-heavy audience makes Responsive Web Design the right priority, because Google recommends it as the easiest design pattern to implement and maintain across devices. Google for Developers
High traffic without sales points to a trust gap rather than a reach problem, and Google’s merchant guidance highlights third-party reputation and customer feedback as ways to build customer confidence. Google Help
When returning shoppers abandon near the end of the journey, the better fix is to reduce friction in checkout, and Google’s guidance describes streamlined transactions as part of a stronger shopping experience. Google Help
These choices are effective because they address three different barriers to conversion: mobile usability, purchase confidence, and buying convenience. Google for Developers+1
Why the other options are incorrect
None. Each pairing correctly matches the finding with a practical improvement that supports conversion. Google for Developers+1
Source for verification
https://support.google.com/merchants/answer/16497298
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Fundamentals of Digital Marketing" page.