Question: Joe has recently launched a new menswear line in his store, and he'd like to promote online purchases of this new line. To reach this objective, what campaign goal should Joe select?
- Sales
- Brand awareness and reach
- Website traffic
- Leads
Explanation
The purchase-focused campaign objective is the right fit because Google Ads defines Sales as driving sales online, in app, by phone, or in store. That directly matches an ecommerce goal centered on completed purchases from the website. It also aligns campaign setup toward revenue-driving actions rather than awareness, visits, or form submissions. For a new product line that needs online purchases, this objective best matches the intended business outcome. Google Help+1
Why the other options are incorrect
Brand awareness and reach This objective is intended to increase exposure and visibility, not to optimize for completed online purchases. Google Help+1
Website traffic This objective is built to get people to visit the site, which is broader than driving completed purchase actions. Google Help+1
Leads This objective is meant to encourage customer actions such as inquiries or sign-ups, not product purchases. Google Help
Source for verification
https://support.google.com/google-ads/answer/10995481?hl=en
https://support.google.com/google-ads/answer/7450050?hl=en
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