Question: Johan wants to reach potential customers who have shown interest in their products but haven’t purchased yet. Which audience solution is most appropriate?
- Lookalike audiences
- Lifestyle audiences
- ASIN remarketing audiences
Explanation
ASIN remarketing audiences can reach shoppers who viewed or otherwise showed interest in specific products on Amazon but did not purchase. This supports re-engagement at the product level using retail interactions tied to Amazon store behavior. It is appropriate for lower-funnel consideration because the audience has already demonstrated product interest. The solution helps move non-purchasers closer to conversion without relying on broad prospecting signals.
Why the other options are incorrect
Lookalike audiences is incorrect because they are used to find similar prospective shoppers, not specifically shoppers who already engaged with the product.
Lifestyle audiences is incorrect because they are broad interest-based audiences and do not isolate product viewers who have not purchased.
Source for verification
https://advertising.amazon.com/insights-and-planning/audiences
https://advertising.amazon.com/library/guides/display-ads-guide
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