Question: Justin wants to do more video advertising. He knows his blog audience likes cooking at home, TV shows featuring famous chefs and cooking demo videos. Which 3 keywords should he choose for his ad campaign? Select the 3 correct answers, then submit.
- TV chefs
- Macaroon recipes
- Cooking videos
- Instructional videos
- TV shows
- Home cooking
Explanation
The best keywords are the ones that match the audience’s actual interests and the content theme of the campaign. Google Ads recommends choosing high-quality, relevant terms, and for Video campaigns those terms can be tied to videos, channels, or websites the audience is interested in. In this case, the strongest choices are the terms connected to chef-led television content, cooking-focused video viewing, and home meal preparation, because they reflect the audience’s known behaviour. That level of relevance makes it more likely the ads will reach people who are genuinely interested in the content.
Why the other options are incorrect
Macaroon recipes This is too narrow because it focuses on one specific recipe instead of the broader cooking interests described.
Instructional videos This is too general and does not clearly signal cooking or chef-related interest.
TV shows This is too broad because it includes many unrelated topics outside food and cooking.
Source for verification
https://support.google.com/google-ads/answer/2454017
https://support.google.com/google-ads/answer/2453981
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