Question: Khalid wants his Google Search campaign to drive as much traffic to his site as possible. But he also wants to stay within a given budget. What method can he follow to achieve this goal?
- He can use Enhanced CPC and input a daily budget.
- He can use Target ROAS and input his historical ROAS.
- He can use Maximize clicks and, for more control, put in place a bid cap.
- He can use Target impression share with an impression limit.
Explanation
This goal aligns with Maximize clicks because it is designed to get as many clicks as possible within the campaign budget. When more cost control is needed, Google Ads allows a maximum CPC bid limit to cap what can be paid for a click. That gives traffic-focused automation while still steering cost per interaction. It is the recommended fit when the priority is visits, not conversion value or impression share. Google Help+1
Why the other options are incorrect
Enhanced CPC supports conversion-focused bid adjustments, so it is not the primary strategy for maximizing traffic within a set budget. Google Help
Target ROAS is a value-based Smart Bidding strategy built around return on ad spend, not maximum click volume. Google Help+1
Target impression share is intended for visibility goals, not for driving the highest possible number of site visits. Google Help
Source for verification
https://support.google.com/google-ads/answer/6268626?hl=en
https://support.google.com/google-ads/answer/2472725?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.