Question: KPIs can help you monitor success and identify adjustments you need to make along the way to your goal. Select the correct answer, then submit.
- True
- False
Explanation
KPIs are measurable values used to track progress against a business objective, so they show whether performance is moving in the right direction. Google’s reporting guidance explains that campaign metrics such as clicks, impressions, conversions, and cost provide detailed performance insight over time. Reviewing those signals regularly helps identify gaps between current results and the target. That makes it possible to refine activity and improve performance before the goal period ends. Google Help+1
Why the other options are incorrect
False KPIs are specifically used to monitor progress and identify areas for improvement, so this option does not match how Google describes performance measurement. Google Help+1
Source for verification
Google Analytics Help: Drive better ROI with Google Analytics. Google Help
Google Ads Help: About Demand Gen campaign metrics and reporting. Google Help
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