Question: Luan wants to reach shoppers who have shown interest in their products or similar products on Amazon.com. In order to engage audiences based on shopping behaviors, which type of signals should they use?
- Media interactions
- Campaign remarketing
- Retail interactions
Explanation
Retail interactions are Amazon shopping signals based on product and category activity in the Amazon store. These signals help Amazon DSP reach shoppers who have shown interest in a brand’s products or similar products. They are appropriate for audience strategies tied to browse, purchase, and product-detail engagement. This makes them more relevant for shopping behavior than media exposure or prior ad engagement.
Why the other options are incorrect
Media interactions is incorrect because they are based on content engagement, not Amazon shopping behavior.
Campaign remarketing is incorrect because it reaches people based on prior ad interactions, not broader product interest on Amazon.com.
Source for verification
https://advertising.amazon.com/insights-and-planning/audiences
https://advertising.amazon.com/help/GJVHGUJXDUKTGHG4
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