Question: Luan wants to reach shoppers who have shown interest in their products or similar products on Amazon.com. Which type of signals should they use?
- Media interactions
- Campaign remarketing
- Retail interactions
Explanation
Retail interactions use Amazon shopping signals to help reach audiences based on product, category, and related retail activity. These signals are appropriate when the goal is to engage shoppers who demonstrated interest in specific products or similar products on Amazon.com. In Amazon DSP, retail-based audience signals support consideration and remarketing strategies tied to Amazon store behavior. This makes them more relevant than signals based only on media exposure or prior campaign engagement.
Why the other options are incorrect
Media interactions is incorrect because those signals are based on engagement with media, not Amazon retail shopping behavior.
Campaign remarketing is incorrect because it focuses on people who interacted with prior ads, not shoppers showing product or category interest on Amazon.
Source for verification
https://advertising.amazon.com/help/GJVHGUJXDUKTGHG4
https://advertising.amazon.com/insights-and-planning/audiences
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