Lupita is curious to learn how her customers react to email marketing campaigns. What kind of analytics data might she expect to get from her recent email marketing action? Select the 2 correct answers, then submit.

Question: Lupita is curious to learn how her customers react to email marketing campaigns. What kind of analytics data might she expect to get from her recent email marketing action? Select the 2 correct answers, then submit.

• Clickthrough rates
• Weekly rates
• Trash rates
• Open rates

Explanation

Email campaign performance is commonly judged by two core response metrics: open rate and clickthrough rate (CTR). Google’s email sender guidance explicitly refers to open rate as an email metric, even though Google notes that it does not verify third-party open-rate reporting. Google Ads defines clickthrough rate (CTR) as clicks divided by impressions, which makes it the standard measure of how many recipients acted on what they saw. Together, these two metrics show whether the message attracted attention first and then encouraged further action. Google Help+1

Why the other options are incorrect

Weekly rates This is not a standard named email campaign performance metric in the official terminology referenced here. Google Help+1

Trash rates This is not one of the standard response metrics used here; the recognised measures are open rate and clickthrough rate (CTR). Google Help+1

Source for verification

https://support.google.com/a/answer/81126

https://support.google.com/google-ads/answer/2615875

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