Question: Lupita is writing a marketing email to send out to customers who have bought puppy food and toys from her online shop. Which of the following options should she use in the subject line of her email? Select the correct answer, then submit.
- Save €€€ on pup food!!!
- MEGASALE on food for PUPS!
- Do you think new puppies deserve new treats?
- Massive savings on puppy food
Explanation
PPC refers to an advertising payment model based on clicks, not on customers or a generic cost label. In Google Ads, cost-per-click (CPC) means an advertiser is charged when someone clicks an ad. Google also defines a click as the action taken when a user selects the ad. Because the charge is tied to that action, the correct option is the one built around a click. Google Help+1
Why the other options are incorrect
Pay per customer This describes payment based on a customer outcome, but Google’s CPC model charges for a click instead. Google Help+1
Pay by click This is not the official Google Ads term; the documented pricing model is cost-per-click (CPC). Google Help
Pay per cost This is not a defined advertising model, because cost is the amount charged, not the action being charged for. Google Help
Source for verification
https://support.google.com/google-ads/answer/116495
https://support.google.com/google-ads/answer/31799
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