Question: Lupita runs an online coffee subscription service, and she has some thoughts about how email marketing can help her business. Can you identify how an email campaign would benefit Lupita? Select the 2 correct answers, then submit.
- It helps customers contact each other via email
- It will let her send info about decaf blends to customers who prefer decaf
- It’s a good way of keeping customers informed about new coffee blends
- It lets customers email her if they have problems or questions
Explanation
An email campaign is useful here because it supports direct communication with customers through newsletters and announcements, which helps keep them informed about new coffee blends. Google Help It also allows more relevant messaging, because Gmail mail merge supports personalized emails and grouped recipients through contact labels. Google Help+1 That makes it practical to send decaf information to customers whose preferences match that topic instead of sending the same message to everyone. Google Help These benefits improve relevance and ongoing customer communication, which are the two correct uses here. Google Help+1
Why the other options are incorrect
A Email campaigns are designed for business-to-customer communication, not for helping customers contact each other.
D Customers can already reply by email, but that is not the main marketing benefit of an email campaign in this context. Google Help
Source for verification
Gmail Help: Send personalized emails with mail merge. Google Help
Gmail Help: Send personalized emails with mail merge. Google Help
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