Maria finds that Helsinki is the strongest location outside of Copenhagen. Maria wants to ensure her client’s message is tailored to that market, so she decides to utilize multivariate testing. Which 2 variables make the most sense to focus on when testing? Select 2 Correct Responses

Here is the answer of the question: Maria finds that Helsinki is the strongest location outside of Copenhagen. Maria wants to ensure her client’s message is tailored to that market, so she decides to utilize multivariate testing. Which 2 variables make the most sense to focus on when testing? Select 2 Correct Responses

• To name
• From name
• Content
• Subject Line

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