Martha is the marketer for Circus.com. She’s patterned the design of her web site after BigTop.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her website. What advice would you give to Martha to make her site more successful?

  • Focus on changes that improve user satisfaction of the site.
  • Broaden the scope of products offered on the site.
  • Remove all flash content and switch fully to HTML5.
  • Provide a way for users to leave and read reviews from other customers.
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