Question: Match the bidding strategy to the definition. Amazon will use your exact bid for all opportunities and won’t adjust your bids based on likelihood of a conversion.
- Fixed bids
- Dynamic bids - up and down
- Dynamic bids - down only
Explanation
Fixed bids use the advertiser’s exact bid for every eligible auction opportunity. Amazon Ads does not change the bid in real time based on the estimated likelihood of conversion. This strategy gives more direct control over bid amounts but does not apply automated bid reductions or increases. It differs from dynamic bidding, which adjusts bids based on conversion signals.
Why the other options are incorrect
Dynamic bids - up and down can increase or decrease bids in real time based on the likelihood of conversion.
Dynamic bids - down only can reduce bids in real time when an ad is less likely to convert.
Source for verification
https://advertising.amazon.com/help/GCU2BUWJH2W3A8Z7
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