Question: Organique is about to launch their first sponsored ads campaign and are unsure how customers will find their new specialty beauty product. Which keyword targeting method should they consider?
- Negative match
- Phrase match
- Broad match
Explanation
Broad match helps advertisers reach shoppers using a wider range of related shopping queries. This match type is useful when advertisers are unsure which terms customers may use to find a new product. It can help identify relevant search patterns that may later be refined into more specific keyword targeting. In sponsored ads, broad match supports early keyword discovery while maintaining relevance to the advertised product.
Why the other options are incorrect
Negative match is incorrect because it prevents ads from serving for selected terms instead of helping discover new customer searches.
Phrase match is incorrect because it is more restrictive than broad match and is better suited when advertisers already know relevant keyword phrases.
Source for verification
https://advertising.amazon.com/library/guides/keyword-match-types
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