Question: Match the keyword match type to its correct description. Select each box and choose the correct option, then submit.
- Broad match - Ads triggered by related searches, including misspellings and variations
- Phrase match - Ads triggered only when the entire phrase is included in the search
- Exact match - Ads triggered only for the exact keyword or close variations
Explanation
In Google Ads, keyword match types determine how closely a user’s search must relate to a keyword before the ad can be considered for the auction. Broad match has the widest reach and can match to related searches, including relevant variations. Phrase match is more controlled because the search must include the meaning of the keyword. Exact match is the most restrictive option and is limited to searches with the same meaning or intent, including close variants. This progression from broader to narrower matching is why the pairings are correct. Google Help+1
Why the other options are incorrect
None. All three pairings match Google Ads definitions for broad match, phrase match, and exact match. Google Help+1
Source for verification
Google Ads Help: About keyword matching options Google Help
Google Ads Help: About keywords in Search Network campaigns Google Help
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