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Here is the answer of the question: Match the testing metric to the most relevant campaign objective.
- Open rates – drive traffic to a specific website, social media, story, etc.
- Conversion rate – maximize revenue
- Click-throughs – effectiveness of CTA
- Total spend/average spend – deliver content
- Clicks per unique open – boost sales
The above question is related to “Mailchimp Email Marketing Assessment“. You can find all the updated questions and answers related to “Mailchimp Email Marketing Assessment” on the “Mailchimp Email Marketing Assessment Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.
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