Question: Microsoft Retail Media offers both Impressions and Views (also known as Viewable Impressions). What does Impressions mean in the Microsoft Retail Media platform (powered by PromotelQ)?
- Number of times your campaigns are clicked by shoppers
- Number of times your campaigns are shown or served to shoppers
- Number of times your campaigns are viewed or seen by shoppers
- Number of times your campaigns are engaged by shoppers
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Microsoft Retail Media Certification" page.