Murphy is the owner of a user-focused organization called FusionTactics. Murphy wants to encourage cross-functional collaboration between the teams at FusionTactics. Which question is suitable to ask to encourage cross-functional collaboration between FusionTactics’s teams?

  • Are the teams utilizing the latest features in Google Ads?
  • How many offline interactions does it take to create a conversion?
  • Do web and app teams have aligned goals and strategies?
  • What percentage of the marketing budget can accurate metrics quantify?
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