Question: Nelson is a marketer for the company WorldTrend. Nelson wants to help build a strong, more user-focused organization by getting the support of WorldTrend's leadership. Which of the following is a recommended action for Nelson to gain the support of leadership in this area?
- Showing benchmark data across the competition
- Showing a summary breakdown of the Google Ads account
- Showing the performance statistics of the design team
- Showing a comparison of performance between the development and marketing teams
Explanation
Leadership support is easier to build when user-focused work is tied to external performance context. Benchmarking helps identify strengths, weaknesses, and opportunities by comparing results against similar businesses. This gives leadership a clearer reason to invest in user experience improvements. It also frames optimization as a business priority rather than an isolated team preference.
Why the other options are incorrect
Design team performance focuses on one function and does not show the broader business opportunity.
Development and marketing comparison can create internal competition instead of shared user-focused alignment.
Google Ads account summary shows campaign performance, but it does not provide the external context needed to motivate leadership support.
Source for verification
https://support.google.com/analytics/answer/16388466
https://support.google.com/google-ads/answer/2579754
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