Question: Nikolay is using the bid strategy report to evaluate performance of his Google Search campaign on Target CPA. He wants to understand how his campaign's performance has fluctuated over time with regard to his actual CPA over the past six months. Where can he find this information in the report?
- Auction insights.
- Performance history.
- Top signals.
- Bid strategy status.
Explanation
The bid strategy report includes Performance history, which shows how bidding performance metrics change over time. For a campaign using Target CPA, this section is where actual CPA trends can be reviewed across a selected date range such as six months. Google Ads uses this historical view to help evaluate fluctuations in performance rather than just the current status of the strategy. That makes it the correct place to analyze how actual CPA has changed over time.
Why the other options are incorrect
Auction insights compares competitive impression and overlap data, but it does not show historical actual CPA trends inside the bid strategy report.
Top signals highlights dimensions influencing bidding performance, but it is not the section for viewing CPA changes over time.
Bid strategy status shows whether the strategy is active, learning, limited, or needs attention, but it does not provide the historical CPA trend view.
Source for verification
https://support.google.com/google-ads/faq/10286469?hl=en
https://support.google.com/google-ads/answer/6268633?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.