Question: Office sets are steady sellers for the owner of a furniture store. How can they suggest office furniture items to customers who might not have considered them yet? Select the correct answer, then submit.
- Add a video tour of the shop.
- Use analytics to understand who is visiting the site.
- Add a customer reviews section.
- Create a ‘Suggested products’ banner.
Explanation
The best next step is to use on-page product recommendations so shoppers see related items while they are already browsing. Google Analytics states that ecommerce events can measure the impact of promotions and product placement on revenue, which shows that where products are suggested can influence sales. This approach helps surface office items to customers who may not have searched for them directly. It supports discovery at the point of consideration, which is more effective than relying only on background analysis or trust signals.
Why the other options are incorrect
Video tour This can support brand presentation, but it does not directly surface related products during the shopping journey.
Analytics This helps identify visitor behaviour, but it does not itself present office items to customers on the page.
Customer reviews These build trust and support purchase decisions, but they do not actively recommend additional office products to shoppers.
Source for verification
https://developers.google.com/analytics/devguides/collection/ga4/ecommerce
https://support.google.com/merchants/answer/14628991
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Fundamentals of Digital Marketing" page.