Question: Programmatic advertising uses software to automate the process of buying and selling digital ad inventory through real-time auctions.
- True
- False
Explanation
Programmatic advertising uses advertising technology to automate digital media buying and selling. Real-time bidding (RTB) is a programmatic method where ad inventory is bought and sold through real-time auctions. In Amazon Ads terminology, this process allows advertisers to evaluate and bid on impressions as inventory becomes available. This automation helps advertisers buy digital ad inventory more efficiently than manual media buying.
Why the other options are incorrect
False is incorrect because programmatic advertising does use software-driven automation and can include real-time bidding (RTB).
Source for verification
https://advertising.amazon.com/library/guides/programmatic-advertising
https://advertising.amazon.com/library/guides/real-time-bidding
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