Question: What are the different pricing models available for programmatic ads on Amazon DSP?
- Only dynamic CPM (dCPM) pricing is available on Amazon DSP
- Fixed CPM and dynamic CPM (dCPM) pricing models
- Only fixed CPM pricing is available on Amazon DSP
Explanation
Amazon DSP supports programmatic pricing through both fixed CPM and dynamic CPM (dCPM) models. Fixed CPM uses an agreed cost per thousand impressions, which is common for deals with set pricing. Dynamic CPM (dCPM) allows bid prices to vary based on the predicted value of each impression. These pricing models give advertisers flexibility across deal-based buying and performance-driven auction environments.
Why the other options are incorrect
Option A is incorrect because Amazon DSP is not limited to dynamic CPM (dCPM) pricing.
Option C is incorrect because Amazon DSP is not limited to fixed CPM pricing.
Source for verification
https://advertising.amazon.com/help/GJVHGUJXDUKTGHG4
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Certification" page.