RecruitJet is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within RecruitJet are worth testing, Keaton is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?

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  • Why is one Google Ads campaign performing better than another campaign?
  • Can the click-through rate be further improved for this ad?
  • Why is the majority of traffic to the site coming from mobile devices?
  • How valuable is the traffic to this page?
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