Robert is checking out his campaign’s latest search terms report. He observes that search queries that don’t seem to match his core business are triggering his ads to serve. What can Robert do to make sure that his ads only serve on relevant searches?

Here is the answer of the question: Robert is checking out his campaign’s latest search terms report. He observes that search queries that don’t seem to match his core business are triggering his ads to serve. What can Robert do to make sure that his ads only serve on relevant searches?

• Include these terms as negative keywords.
• Try broad match keywords.
• Convert to a cost-per-action bid strategy.
• Develop a Customer Match list

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