Question: Select all that apply. What is necessary to add personalization tokens to automated emails?
- A Marketing Hub Professional+ account
- A Marketing Hub Starter+ account
- Edit access to workflows
- At least one smart module in the email
Explanation
HubSpot supports personalization tokens in automated emails when the account has access to workflow-based email automation. Automated emails are built for use inside workflows, so workflow edit permissions are needed to configure or update the automation context. Tokens can use CRM property values to personalize the email for each enrolled contact. A smart module is not required because token-based personalization and smart content are separate HubSpot features.
Why the other options are incorrect
Marketing Hub Starter+ account does not provide the workflow automation access needed for automated email personalization.
At least one smart module is not required because personalization tokens can be added without smart content.
Source for verification
https://knowledge.hubspot.com/marketing-email/use-personalization-tokens
https://knowledge.hubspot.com/workflows/create-workflows-to-automate-processes
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