Question: Select all that apply. What is required to constitute an opt-in, where a contact provides consent to receive emails from your business?
- The contact’s email address
- The contact’s birth date
- Permission to be sent bulk messaging through a verifiable method
- A subscription to your weekly newsletter
Explanation
A valid HubSpot opt-in consent requires the contact’s email address and clear permission to receive bulk marketing email. Permission must be collected through a verifiable method so the business can show how consent was obtained. HubSpot connects this consent to subscription types so contacts receive only the categories of email they agreed to receive. Birth date and newsletter membership are not required elements of consent.
Why the other options are incorrect
Birth date is not required to prove email consent.
Weekly newsletter subscription can be one type of consent, but it is not required for every opt-in.
Source for verification
https://knowledge.hubspot.com/marketing-email/understand-opt-in-consent-for-email
https://knowledge.hubspot.com/marketing-email/create-and-manage-your-subscription-types
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Email Marketing Software" page.