Question: Select all that apply. What types of questions can marketing attribution answer? Select all that apply.
- What was the marketing team's contribution to generated revenue this year?
- What assets drove the most leads last quarter?
- Which type of customers have the highest propensity to return and buy from us again?
- Why did our search campaigns outperform our social campaigns last month?
Explanation
Marketing attribution shows how interactions across assets and channels receive credit for conversions or revenue. HubSpot attribution reporting helps connect marketing touchpoints to outcomes such as contacts, deals, and revenue. This makes it useful for understanding which marketing activities influenced measurable business results. It does not explain every behavioral reason behind performance differences; it assigns credit based on recorded touchpoints and selected attribution models.
Why the other options are incorrect
Repeat purchase propensity is a predictive customer behavior question, not an attribution reporting use case.
Search versus social reasoning requires campaign analysis and context, while attribution shows credited impact rather than the full cause of performance differences.
Source for verification
https://knowledge.hubspot.com/reports/understand-attribution-reporting
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